Important effects

Mere exposure effect
https://en.wikipedia.org/wiki/Mere-exposure_effect

Novelty effect
https://en.wikipedia.org/wiki/Novelty_effect

Shifting baseline
https://en.wikipedia.org/wiki/Shifting_baseline

Decision fatigue
https://en.wikipedia.org/wiki/Decision_fatigue

Observer effect
https://en.wikipedia.org/wiki/Observer_effect

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